This page includes a range of frequently asked questions regarding OrotonGroup and it's brands.
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OrotonGroup was founded in 1938 as a family run company in Sydney, Australia. The first days of Oroton began under the name of Boyd Lane & Company as a fabric importer from Europe and Japan. In 1952 the very first Oroton product was developed – a gold metallic mesh powder puff and matching coin purse. Oroton products quickly became renowned for their innovative design, high quality and beautiful finish. In 1987 OrotonGroup had its initial public offering and became a publicly traded company listed on the Australian Stock Exchange traded under the symbol ORL. OrotonGroup commenced distributing Ralph Lauren apparel in 1989.
Orotongroup's corporate headquarters are located in Sydney Australia, in a former dance studio and printing factory. Both Ralph Lauren Australia and NZ, as well as our own Oroton brand are based in Sydney. Our Oroton design studio here is spacious and sun-filled for our creative team to enjoy and be inspired by the best of the Australian environment - fresh air, amazing coastline and open countryside.
In addition we have third party operated warehouses in various regions including Hong Kong.
OrotonGroup commenced distributing Ralph Lauren in 1989 and has renewed this exclusive distribution agreement three times since and most recently in 2010.
These terms are confidential to both parties. The current agreement expires July 1 2013 and provides for a two year extension period. The license territory includes Australia and New Zealand only. Please see ASX announcement ‘Polo Ralph Lauren License Agreement’ dated 02 March 2010.
Oroton offers its merchandise for sale through the following methods of distribution: (1) Oroton stores, (2) Oroton factory outlets, (3) Oroton online at Oroton.com (4) authorized department stores, (5) authorized specialty stores around the world and (6) limited duty free locations. Oroton currently does not have individual distributors and is not available through house parties or direct vendors outside of our website.
As at end June 2011 Oroton operated 57 of its own stores in 4 countries – Australia, New Zealand, Singapore and Malaysia. In addition there are 14 Ralph Lauren stores, and 14 Ralph Lauren department store concessions.
As at end June 2011 Oroton was available at over 100 department store locations in Australia and New Zealand, 58 own Oroton stores in Australia, New Zealand, Malaysia and Singapore, online at Oroton.com and through individual authorised boutiques in USA, Europe and Asia.
As of Fiscal 2010, Oroton’s sales mix is as follows: Women’s handbags accounted for approximately 60-65%; mens bags and small leather accessories accounted for approximately 15-20% and women’s small leather goods (wallets, coin purses, wristlets and cosmetic cases) and accessories such as umbrellas, key fobs, jewellery and charms (etc) represent approximately 10-15%; The remaining balance includes footwear, knitwear, sunglasses, watches, lingerie and men’s underwear.
Generally no Oroton does not license its products. However since 2005 Oroton has licensed its eyewear category in Australia and New Zealand. This arrangements is a collaborative effort between Oroton and the licensee, with all designs being approved by Oroton’s Creative Director.
Please contact Gareth Costello (
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) if you are interested in becoming an Oroton franchisee in China, Northern Asia, the Middle East or South America. Oroton does not franchise in Australia, New Zealand, Singapore or Malaysia. Please contact Gareth Costello (
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) if you are interested in becoming an Oroton wholesaler or vendor. We are not accepting any new vendor relationships in Australia or New Zealand, but would be delighted to talk to you if you are interested in wholesale opportunities outside of these territories. There are minimum order and presentation standards that must be upheld in order to become an Oroton authorised wholesaler.
Please send correspondence to David Prince, Property Manager (
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)
The company's Common Stock is traded on the Australian Stock Exchange (www.asx.com.au) under the code “ORL”.
OrotonGroup is one of Australia largest 300 publicly listed companies but is not yet included in the ASX 300 index.
OrotonGroup supports the community via providing meaningful employment and career opportunities across 4 countries. More specifically we support those charities that are nearest and dearest to our team member’s hearts – via product donations mostly but also via fun runs, fund raising in our offices and stores and direct donations by the Group itself.
To enable more meaningful support, OrotonGroup has concentrated on supporting the National Breast and Ovarian Cancer Foundation (NBoCF) via its Pink Pony program. Over $400,000 has been provided to this organisation over the last several years via product donations and supporting events. In the Oroton brand we have supported the Benevolent Society in its efforts to research into the causes of domestic violence as well as many other individual charities.
Information on OrotonGroup is available on this website. Please also be sure to visit our Oroton website at Oroton.com and the Australian Stock Exchange website at asx.com.au. Further information can be gained from contacting the equity research analysts that follow OrotonGroup. You will need to contact these organisations directly.
Sorry, at this time we cannot provide Ralph Lauren product online. Please visit one of our stores or alternatively a David Jones wholesale door. Please call 612 8275 5500 for phone service or delivery direct to home. If buying Ralph Lauren online from a non-authorised third party site consider that we cannot verify if this product is genuine or accept returns in any of our stores. Polo.com, Ralphlauren.com does not currently deliver to Australia and New Zealand.