What began forty years ago with a collection of ties has grown in to an entire world, redefining American style.  Ralph Lauren is widely regarded as one of the most successful consumer brands in the world being a leader in design, marketing and distribution of premium lifestyle products.

Since 1989 OrotonGroup has had the exclusive apparel license for Ralph Lauren for Australian and New Zealand.  The first Ralph Lauren store in Australia opened in 1991 in Sydney’s Queen Victoria Building.  Today Ralph Lauren merchandise is sold in 28 stores across Australia and New Zealand including Ralph Lauren free-standing stores, shop-in-shop concession sites and factory outlets.  Ralph Lauren products are also available through department stores – David Jones and Myers and selected boutiques in Australia and New Zealand.

Everything associated with the Ralph Lauren brand reflects the aspirational lifestyle the brand personifies and provides the consumer with a uniquely Ralph Lauren experience.

“I’m not a fashion person.  I’m anti fashion, because when you’re fashionable, then you can go out of fashion I’m interested in timelessness and style” – Ralph Lauren.

“It takes a truly rare and extraordinary person to embody style: to have your name become an adjective.  Because if you say something is ‘so very Ralph Lauren’ you are immediately understood.  His name evokes an image, a dream, a reality, an aspiration” – Oprah Winfrey, Council of Fashion Designers of America Awards 2007.