What began forty years ago with a collection of ties has grown in to an entire world, redefining American style. Ralph Lauren is widely regarded as one of the most successful consumer brands in the world being a leader in design, marketing and distribution of premium lifestyle products.

For nearly 20 years OrotonGroup has been the Polo Ralph Lauren license owner for the Australia and New Zealand territory. The first Polo Ralph Lauren store in Australia opened in 1991 in Sydney’s Queen Victoria Building. Today Ralph Lauren merchandise is sold in over 20 stores, across Australia and New Zealand, including Ralph Lauren free-standing stores, shop-in-shop concession sites and factory stores. Ralph Lauren products are also available through department stores - David Jones, and Myer - and selected boutiques in Australia and New Zealand.

Everything associated with Polo Ralph Lauren reflects the aspirational lifestyle the brand personifies and provides the consumer with a uniquely Ralph Lauren experience. Such that, each store undergoes extensive refurbishments to provide a backdrop in keeping with the style, sophistication and modernity for which the Polo Ralph Lauren brand is globally renowned.

“It takes a truly rare and extraordinary person to embody style; to have your name become an adjective. Because if you say something is ‘so very Ralph Lauren’ you are immediately understood. His name evokes an image, a dream, a reality, an aspiration.” – Oprah Winfrey, Council of Fashion Designers of America Awards 2007